WHAT IT IS

This purple shampoo eliminates brassy tones for brighter, more vibrant color.

WHO IT’S FOR

For all shades.

WHY WE LOVE IT

• Keratin amino acids work to condition and protect fragile, over-processed, and damaged hair.

• Lavender oil encourages the growth of healthy hair.

• Blend of wheat and oat proteins increases hair’s resilience to heat styling, sun damage, and daily aggressors.

• Fade-fighting complex with chamomile helps to neutralize brassy hair and enhance the beautiful tones of blonde, gray, and silver hair.